The Prairie Club

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This Is As Pure As Golf Gets

Providing the avid golfer the opportunity to experience world-class golf has always been the driving philosophy of The Prairie Club, however, their biggest handicap was the ability to get people to make the first visit.

Sector:

Hospitality & Tourism

Disciplines:

Brand Identity

Brand Guidelines

Brand Roll-Out

Campaign Systems

Website Design

Client:

The Prairie Club

Year completed:

2023

Project Link:

theprairieclub.com →

Creative Director:

Nigel Moore

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Website Development:

Wildlabs

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Marketing & Production:

Bird Dog Hospitality

The Challenge

The Prairie Club needed a brand evolution incorporating a refinement of existing assets and a clear design system to help third party resources apply the identity consistently across social, digital and print communications.

The Process

A complete audit highlighted the areas where improvement was needed within the previous system. Modifications to the logo lead to further development of the colour palette, typography and design assets.

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The Result

The initial brand roll-out included a complete overhaul of the digital UX and UI, printed collateral, various merchandise applications and an anniversary sub-brand celebrating ten years of pure golf.