To create a brand experience that welcomes a broad demographic and introduces them to the world of Waiwera Spirit and the extended brand family.
Naming was inspired by the history of liquor laws in New Zealand where taverns would pretend to have accommodation to get around the ‘six-o’clock-closing’ laws – which banned the sale of alcohol in bars after six p.m.
A live venue that harnessed multiple revenue streams with additional functionality as central city business headquarters for all aspects of the Waiwera Group.
